Crafting legacy communities connected to the land.

Our Portfolio

In The Pipeline

Poth's General

The historic Poths General Store served Franklin families for 40 years as the neighborhood emporium at the redevelopment site. Tailored brick by brick to elevate the town center with newfound urban energy and vintage-inspired local charm, the refined Poths General concept presents an original, bustling boutique scene to connect the community at this long iconic corner of the City.

Development Details

SEC 76th & Rawson
Franklin, Wisconsin
+/- 25 acres
Under Construction

The Scoot

Where inspired elegance meets whimsical living. Charming, imaginative residences with a storyteller’s spirit fashioned for curious tastemakers and fresh perspectives through a vivid narrative and eccentric aesthetic.

Development Details

SWC of Packard & Layton
Cudahy, Wisconsin
+/- 1 acre
In The Pipeline

The Apiary

The Apiary is a hive-like home humming with modern luxury and natural levity. For its first fifty years in existence, West Allis was christened Honey Creek Settlement, named after the honeybees found in the fruit trees lining the creek’s bank.

Development Details

1070 S 70th St
West Allis, WI
+/- 4.5 acres

Consummate industry professionals. Friends and contemporaries. Partners.

The land we choose to curate and construct is our label, a tangible pledge to people and place.

Land By Label relishes everything real estate is rooted in. All of it. The gritty to the glamorous. And we give it a name.

Anything you encounter is associated with a label, which carries seen and unseen implications about identity. We strive to be defined by the land we inhabit, with a reputation of intentionality around personality. When you think of cultivators of good land, we want you to recognize Land By Label. Our process is grounded, informed by this very bedrock.

First, we consider the land. Everything else is conditional. The location of the terrain. The composition of the soil. The range of ecology. The encompassing architecture. It’s all connected. We obsess over every last detail to evoke effortless environments. How the bedroom carpet feels on bare feet and how the sunset translates through a living room window, the shadow cast on a countertop across a bourbon tumbler. That’s when the land beneath us endures - in individual and shared experiences.

Once our vision reveals itself through a narrative extracted from the earth, we must tell a story that’s emblematic in both building and branding. The development concept should always indicate the community connections the space will catalyze, with reverence for the past.

Our partners can expect exhaustive research and market knowledge substantiated by fresh, creative concepts that resonate in the market. Our approach to underwriting is thoughtful and measured - our financial projections are practical, transparent, and honest. Stylish developments that are designed to thrive.

We are consummate industry professionals. We are friends and contemporaries. You are the company you keep and the environments you exist in. Together, our lands are labeled to last.