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Poths General
In The Pipeline

The crux for community, culture, and commerce realized as a contemporary archive. An aesthetically-driven collection of residences and amenities designed to endure and evolve. A modern heirloom destination, the reimagined Poths General gathering place offers a wholly unique visitor and resident experience with balanced style and substance. Poths General Store served Franklin families for 40 years as the neighborhood emporium at the development site. Tailored brick by brick to elevate Franklin’s City center with newfound urban energy injected with vintage-inspired local charm. The refined Poths General concept presents an original residential mixed-use concept for Franklin to connect our community through this long iconic corner of the City.

Luxury Apartments

Poths General apartments are nestled in the heart of Franklin with unparalleled access to the City’s newest dining options and four-season recreation. Roughly 292 units contained in one 3-story building with underground parking and eight 2-story stacked flat buildings with private entrances and attached garages.

Residential Amenities

A 4,000-square-foot clubhouse within the 3-story building includes our leasing center and management offices, along with an expansive clubroom with a fully equipped kitchen and dining areas that open to ample patio space and a private pool. The site contains a resident dog park and several thousand linear feet of walking trails.

Retail

A 4,000 square feet retail building is integrated into the plan as a food and beverage focused walkable amenity for the apartments.

Development Details

SEC 76th & Rawson
Franklin, Wisconsin

+/- 19 acres

Total Project Capitalization

+/- $84 Million

Program Statement

292 Apartments

4,000 sq. ft. Food & Beverage Focused Retail

 

Groundbreaking

Estimated 2Q2026